A Practice Website with Built-In CMS
The Challenge
Omni Family Chiropractic needed a website that did more than exist. Most practice sites are static brochures — built once by an agency, never updated, with stock photos that look like every other clinic's stock photos. The result is a site that patients glance at for the address and ignore everything else.
The practice wanted something different. They needed a blog they could actually maintain — publishing content about chiropractic care, wellness tips, and practice updates without calling a developer every time. They needed professional imagery without scheduling (and paying for) a photographer for every new post. And the whole thing needed to feel modern, fast, and trustworthy — the kind of site that makes a new patient think "these people have their act together."
The typical healthcare web agency quote: $8-15K, delivered in 6-10 weeks, with a separate CMS subscription and stock photo budget on top.
Our Approach
| Day | What Got Built |
|---|---|
| 1 | Site structure and design — responsive layout, service pages, contact and location info, mobile-first styling |
| 2 | Blog system with PostgreSQL-backed CMS — post creation, editing, categories, rich text content |
| 3 | Admin dashboard — blog management, AI-generated header images (generated on demand per post), image storage on S3 |
| 4 | SEO, performance tuning, deploy to production, domain setup, client walkthrough |
The AI image generation was the piece that tied it together. Instead of hunting for stock photos or leaving posts without visuals, the admin can generate a relevant header image when creating a blog post. The images are purpose-made for each article — not generic, not repeated across the site.
The Outcome
A complete practice website with content management built in:
- Modern responsive design — clean layout that works on every device
- Service pages — chiropractic services, techniques, and specialties
- Blog with CMS — create and publish posts from the admin dashboard, no developer needed
- AI-generated images — header images created on demand, stored on S3
- Admin dashboard — protected login, blog management, image generation controls
- Contact and location — practice info, hours, embedded directions
- Fast and accessible — server-rendered pages, optimized images, proper meta tags
| What They Got | Traditional Agency | Our Build |
|---|---|---|
| Timeline | 6-10 weeks | 4 days |
| Blog/CMS | Separate subscription | Built in |
| Custom imagery | Stock photos or photographer | AI-generated per post |
| Updates | Call the agency | Self-service admin |
| Hosting fees | $30-100/mo CMS + hosting | Simple hosting |
Why This Worked
- Content management belongs in the product. A blog that requires a developer to update doesn't get updated. Building the CMS into the admin dashboard meant the practice could publish from day one.
- AI images solve a real problem. Healthcare content needs visuals. Stock photos feel generic. Photographers cost money and time. Generating relevant images on demand removed the biggest friction point in content creation.
- Healthcare sites need trust signals. Fast load times, clean design, professional imagery, proper mobile layout — these aren't just nice-to-haves. Patients judge a practice by its website before they ever walk in.
- Four days, not four months. A small practice doesn't need a four-month engagement with a web agency. They need a site that works, a way to update it, and a handoff that lets them run it themselves.
